Sons of Hollis, the luxury men’s grooming and lifestyle brand formerly known as Bold Beardsmen, teamed up with PeerSpace on a dope Father’s Day photo series entitled “My Father’s Hands.” NYC lensman, Mark Clennon captured the stunning black and white photos, which highlight the journey from boy to man through the shared identity of hands. “This project struck a cord with me because it reminded me of my father,” adds Sons of Hollis Founder Neville Hall.
“We saw this as a project that brings to life the transformation we truly care about, black boy to black man.”
Multiple father-son duos are shown side by side, sharing the similarities among their hands and providing a rare glimpse into fatherhood from the perspective of Black men. “Transformation is important for our brand and we saw this as a project that brings to life the transformation we truly care about, black boy to black man,” Hall adds. “As we transitioned from Bold Beardsmen to Sons of Hollis, we thought about consistency and longevity.”
Take a look at the complete photo series below and visit the brand’s web shop to cop some last minute grooming buys for your day one.