How Bad Bunny’s Roots Could Shape His Super Bowl Performance
This Is For My People: How Bad Bunny’s Puerto Rican Roots Could Shape His Super Bowl Performance
On Sunday Night Football, the NFL made its biggest announcement of the season so far. The Bad Bunny Super Bowl LX halftime show will take place on February 8th, 2026! The reveal came by way of a joint presentation with Apple Music and Roc Nation during halftime of the Packers-Cowboys game. The stage was perfectly fitting, as the moment seamlessly blended sports, culture, and entertainment. In his statement, Bad Bunny framed the performance as more than a career milestone. “This is for my people, my culture, and our history,” he said, urging the audience to “tell your grandmother that they will be the Super Bowl halftime show.”
Bad Bunny’s musical momentum heading into this halftime show is strong. Earlier this year, he released his sixth studio album DeBÍ TiRAR MáS FOTos, a project he has described as one of his most Puerto Rican and introspective. The album mixes reggaeton, trap, salsa, and more, while also weaving in lyrical reflections on identity, memory, diaspora, and the everyday lived experience of Puerto Ricans. To promote the record, he launched a 30-show residency in his hometown of San Juan, which drew massive local enthusiasm and global attention. In November, his DeBÍ TiRAR MáS FOTos World Tour will begin and run into mid-2026 across multiple continents. Interestingly enough, his announced tour initially omitted stops in the U.S., a decision he has tied to concerns over U.S. immigration enforcement and keeping his fans safe from ICE raids.
The combination of political awareness, cultural roots, and mainstream visibility positions Bad Bunny’s upcoming Super Bowl show as especially meaningful. His Puerto Rican heritage has always been central to his artistry, essentially a driving force. On DeBÍ TiRAR MáS FOTo, the sonic choices and collaborations lean heavily into Puerto Rican rhythm traditions. The lyrics evoke the essence of island life, migration, and pride in the face of adversity.
Onstage at the Super Bowl, one might expect visual and musical references to bomba, plena, or jibaro influences. He could also include imagery of the island’s landscapes, flag motifs, or diaspora journeys that mirror the route his own career has taken. Considering how massive a cultural moment the Super Bowl is, Bad Bunny has an opportunity not just to entertain, but to bring Puerto Rican stories into millions of living rooms, bridging his local identity with a global reach.
The very decision to perform a U.S. show in this singular capacity carries symbolic weight. Given that his tour excludes mainland U.S. dates by design, the Super Bowl performance becomes a statement! The platform will allow Bad Bunny to engage with American audiences on his terms, rooted in pride and awareness. If he leans into his heritage in music, staging, choreography, costume, and guest artists, the result could be among the most culturally resonant halftime performances in years. The announcement during Sunday Night Football was more than entertainment news; it set the stage for a moment where Puerto Rican art, identity, and spectacle intersect under the biggest lights in American sports.
