Coming off the hype surrounding his forthcoming nuptials, the East Atlanta Santa—aka Gucci Mane—has announced his latest partnership with Reebok Classic. The acclaimed recording artist has signed on as the face of the brand’s new campaign.

Launched in ’86 as a premiere fitness shoe, Reebok’s Workout Plus EG kicks have been remixed with modern design elements for today’s millennials. Featuring its legendary H-Strap design, the sneaker is constructed in premium nub suede with signature gum soles. The recording artist appears in the brand’s new campaign rocking all five colorways: black/white, army green/white, smoky indigo/white, burnt amber/white, and skull grey/white.

 The Reebok Workout Plus EG is available at for $85 at reebok.com and Jimmy Jazz retailers.