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For both men and women, shrinkage is mad real. It can occur on all hair types but, truth be told it’s not all that bad.

It’s a natural tendency for kinky and curly hair, and is actually an indication that your curls are healthy and full of elasticity. Using heat and stylizing tools, however— as many do in an attempt to maximize length after washing— can be way more damaging than you’d believe.

Luckily, SheaMoisture has added a new line of products to its diverse arsenal, designed to help maximize length, creating a healthy way to elongate skrinkage-prone strands. The SheaMoisture Red Palm Oil & Cocoa Butter Collection detangles, defines, moisturizes, lengthens and blocks humidity. The line is infused with ethically and sustainably sourced Red Palm Oil, Cocoa Butter and Flax Seed Oil.

Get a closer look below.

SheaMoisture Red Palm Oil & Cocoa Butter collection
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The complete SheaMoisture Red Palm Oil & Cocoa Butter Collection is affordably priced between $9.99 and 13.99 and is available exclusively at