Source: Nike / Nike
ComplexCon 2024 is this weekend in Las Vegas, and it’s going to be full of activations from elite and up-and-coming streetwear brands and corporate behemoths alike. Add in Travis Scott as a curator and headliner, and picking and choosing what you’ll realistically be able to get can be mind-numbing.
Until then, we’ve put together some planned activations that can easily be placed in the “can’t miss” category. As previously reported, ComplexCon will take over the Las Vegas convention center on Saturday, November 16, and Sunday, November 16. Some of the brands set to sell wares that will only be available this weekend include Nike, adidas, Awake NY, New Era, Cactus Plant Flea Market, Hidden Undefeated, LRG & Mitchell & Ness.
Another draw is that, like past conventions, there are sure to be plenty of artists in the thick of things on the convention floor. That’s cool and all for fans, but you can bet the hypebeasts will be more focused on the exclusive drops.
Cassius compiled some of the planned activations that those who attended should prioritize in checking for over the weekend. Save room in your luggage for the trip back home.
1. LRG
Source:Getty
You might remember the LRG “Dead Serious” hoodie that Kanye West famously wore back in 2007. The brand is pulling up and will have the hoodie for sale at its installation. LRG also commissioned 11 streetwear legends—including, Sean Wotherspoon (Wotherspoon Design), Nicky Diamonds (Diamond Supply Co) and Bobby Hundreds (The Hundreds)—to create their own take on the hoodie, but those will run you a smooth $4,700, though, Hey, respect the art.
2. ComplexCon x Nike Air Max 1000
Source:NIke
What better time than now to offer a new sneaker than at ComplexCon? Nike will be all over ComplexCon, where it will also debut its new Nike Air Max 1000, a 3D-printed silhouette manufactured with Zellerfeld and inspired by the OG Air Max 1. Visitors will be able to win a pair of the exclusive kicks as well as explore the future Nike Air tech.
3. WWE X Cuture Kings’ Loiter
Source:ComplexCon
Clothing brand Loiter is coming through with its WWE-themed collection full of cobranded goods like hoodies, tees, jackets, and pants. The booth went all out and is fully caged, inspired by the iconic ‘Hell in a Cell.’ Some of your favorites, like Cody Rhodes, Liv Morgan, Bianca Belair, CM Punk, Montez Ford, Rey Mysterio, and Jey Uso, will also be making appearances.
4. Big Sean x Chips Ahoy!
Source:ComplexCon
Since the Detroit rapper first hit the scene, Big Sean has been heavily into streetwear. Sean Don will be on hand for his exclusive collab with Chips Ahoy! In addition to what they say will be “their biggest, chewiest cookie innovation yet,” there will also be custom merchandise.
5. Anti Social Social Club’s 10 Year Anniversary
Source:Anti Social Social Club
The good folks from Anti Social Social Club are celebrating a decade in the game with an anniversary collection dubbed ’10 Weird Years.’ The massive drop will be spread over two weekends and feature threads like graphic tees, hoodies, and a military jacket. And don’t worry, as one of the leading collaborators in streetwear, be on the lookout for hookups with Hello Kitty, Playboy, Mastermind, UNO cards, and even a USPS jacket. ComplexCon specifically will be “curating a museum-style showcase of artifacts and archival pieces.”
6. Gunna Afterparty Performance
Source:adidas
Between checking out all the shopping, activations, and panels, you might need to take a break and check out some live music. One of the most anticipated performers is Gunna, who’ll be touching the stage at ComplexCon’s official afterparty at Drai’s nightclub. It’s a must-see if you’ve been heavily listening to his hit-filled One of Wun album, which dropped earlier this year.
7. Ken Carson X Ed Hardy
Source:Ed Hardy
A staple of the 2000s, the Ed Hardy craze has returned, and with the help of rapper Ken Carson, the team has put together something special for ComplexCon. The duo is dropping a limited edition Black t-shirt featuring the iconic Ed Hardy signature with a drawn skull and bat atop it. And what’s an Ed Hardy shirt without the Rhinestones? Complex reports there’s more to the collection than the t-shirt, so stay tuned.
8. The Cactus Colosseum
Source:Getty
Frequent Nike collaborator Travis Scott isn’t just in the business of music and design; he’s also this year’s curator of ComplexCon so that he can bring CactusCon to Las Vegas. Fans can thank him for his involvement in The Cactus Colosseum, which provides an immersive look into the world of sport, sneakers, and the community it builds. Plus, the activation celebrates the launch of Scott’s latest silhouette, the Nike Zoom Field Jaxx. You’ll also see some of the Swoosh’s biggest collabs and a soccer jersey customization station.
