Another potential summer anthem is coming out under the Bad Boy Records imprint. It may sound like a headline from 1997, but Christian Combs wants to return to the days when his father’s historic label was the reigning champion of music.
Under the moniker “King Combs,” the youngest Son of Puff Daddy channels his father’s braggadocious energy with his new song, “F*ck The Summer Up.” The Vinylz-produced track matches the tone of the lyrics, and the video is directed by Kid Art. The young Combs proudly declares that this summer is his season, and that Bad Boy 2.0 is here to stay.
We’re looking forward to seeing what comes next for the 19-year-old rapper after signing to the new Bad Boy and Epic Records this past April. Check out the video above.