About Bruce Goodwin II

Bruce is a sneaker-obsessed pop culture junkie from Queens. He is a proud alumnus of St. John’s University and is currently the Deputy Editor of Cassius. Bruce hails from Complex as a social media guru and honed his sneaker knowledge as an editor at Sneaker News. He is also a Drake and Dipset apologist. He divides his time between watching ‘The Office’ reruns and trying to become the next Hank Moody...or Don Draper.

Sure, Rihanna‘s busy with her Fenty empire and was recently spotted in Louis Vuitton’s Spring Summer 2024 campaign, but she’s got room for another brand, too. Rihanna’s rejoining Dior as the face of the brand… allegedly. The reports come from Business of Fashion‘s insider sources saying that when Rih was spotted in Paris last week […]

A grooming line fit for a King. Since men have learned the benefits of hygiene beyond a simple shower and graduated to ensuring their beards are as soft as possible, and their faces are properly moisturized, there’s been an uptick in men’s grooming offerings. The latest to enter the chat is LeBron James, with his […]

If you feel like you’ve heard a lot more about the Super Bowl this year than in years past, there’s a reason. According to Nielsen and Adobe Analytics, Super Bowl LVIII is the most-watched program in television history. Across all television and streaming platforms, the game averaged 123.4 million viewers, up 7% from last year’s […]

Jordans have never been cheap. Sure, in the early aughts, you could purchase some retros for just over $100, and now you’re likely looking at $220 for your favorite OGs. But now, with the introduction of the Air Jordan 1 “Wings” collection, Jordan Brand is ready to give you some luxe new sneakers with a […]

Usher is having a great week. In just a few short days, he’ll headline the Super Bowl Halftime show, his album Coming Home drops Friday, he was just named the face of Kim Kardashian’s SKIMS for Men campaign, and now he’s got more music-related business to announce. After the Super Bowl, he’s taking his show […]

If you needed a sign to place that parlay on the Super Bowl, this might be it. Gambling’s appeal has widened since becoming legal, and now the king himself is getting involved. Professional athletes are usually barred from participating, but LeBron James has inked a partnership deal with DraftKings sportsbook. It’s against league rules for […]

It’s safe to say that after her break up with Damson Idris, Lori Harvey stayed in the gym. The social media influencer showed off her physique, making her debut in this year’s Sports Illustrated Swimsuit Edition. Not only did she bless the timeline with the new drool-worthy photoshoot, but she was even rocking a bikini […]

Remember when adidas said it was done selling Yeezys? Well, the German-born athletic company has changed its mind. adidas made about $750 million thanks to the two Yeezy drops in 2023 and has decided to do another in hopes of a more successful financial quarter after being down 5% in Q4. The initial decision to […]

Already a bonafide movie star and sports team owner, Michael B. Jordan‘s got another money-making business on the way. The actor partnered with health-driven cafe and brand DrSmood to launch MOSS, his new sea moss beverage “with an energizing kick.” “The first-ready-to-drink sea moss beverage, moss harnesses the potency of sea moss and blends it […]

In a somber interview on Thursday, Good Morning America host Michael Strahan opened up about a hardship his family has been dealing with for months. One of his twin daughters, Isabella, shared that she was diagnosed with medulloblastoma, a malignant brain tumor, in October 2023 and decided to sit with her father by her side […]

Jonathan Majors had his first post-court case interview with Good Morning America earlier this week, and it might not have gone as well as he’d liked. While sitting with ABC’s Linsey Davis, Majors spoke about the March 2023 incident. But what most people have gravitated to was his comments on how supportive his new girlfriend, […]

Don Lemon‘s nine-month sabbatical of sorts is coming to an end. The TV journalist announced he’s starting a new chapter, taking his talents to X to chart content in a new way. Formerly known as Twitter, Lemon’s new deal will be a partnership with his own media company, with the first project being dubbed The […]