About Bruce Goodwin II

Bruce is a sneaker-obsessed pop culture junkie from Queens. He is a proud alumnus of St. John’s University and is currently the Deputy Editor of Cassius. Bruce hails from Complex as a social media guru and honed his sneaker knowledge as an editor at Sneaker News. He is also a Drake and Dipset apologist. He divides his time between watching ‘The Office’ reruns and trying to become the next Hank Moody...or Don Draper.

adidas’ legendary run as a profitable company for more than 30 years has come to an end. And who’s fault is it you ask? Kanye West. The rapper’s string of antisemitic remarks led to the company cutting ties with him in October 2022. Nearly two years later, it’s still feeling the effects of the decision, […]

The men’s grooming business is booming and Dwayne “The Rock” Johnson wants in on it. The wrestler-turned-actor has entered the market with a personal care brand dubbed Papatui. Papatui’s name comes from his being a proud girl dad. Ironically, it also translates to rock in Samoan and Tui—the nickname his grandfather gave him. The line […]

College athletes have taken another step to gain full agency. First, the NIL ruling allowed them to make some (major) money off of their popularity, but now Dartmouth’s basketball team is taking it even further by attempting to unionize. The Ivy League kids have put forth a pretty convincing argument that all they do for […]

We’ve spoken at length about the alleged nightmare that was Kanye West’s Donda Academy, and now it appears that he’s revamping the school. First, he’s changed the name to the Donda Ray Academy, a nod to his parents, Donda and Ray West. He’s launched a new Instagram page dedicated to the venture, which seems to […]

Drake and LeBron James have connected to make magic before, and now they’re doing the same for the golf course. The cultural icons, along with Chris Pratt, are among a group of wealthy celebrities who are investing upwards of $3 billion into the PGA Tour. The hefty investment comes as the Tour is flipping to […]

As NBA memorabilia reaches recording-breaking prices, few goods can compare to the prices of jerseys once worn by Kobe Bryant. One of the Los Angeles Lakers legend’s jerseys has sold for an astronomical $915,000. The game-worn top is from Game 3 of the Laker’s battle against the Orlando Magic in the 2009 Finals, and even […]

Winston-Salem State’s Jaylen Alston put together a season to remember on his way to being named CIAA Player of the Year. The 6’4″ guard played above his size, leading the conference in rebounding (8.3) and field goal percentage (58%) while finishing third in scoring (17.5). It’s an award that he was simply built for. “Most people can not […]

Sure, Rihanna‘s busy with her Fenty empire and was recently spotted in Louis Vuitton’s Spring Summer 2024 campaign, but she’s got room for another brand, too. Rihanna’s rejoining Dior as the face of the brand… allegedly. The reports come from Business of Fashion‘s insider sources saying that when Rih was spotted in Paris last week […]

A grooming line fit for a King. Since men have learned the benefits of hygiene beyond a simple shower and graduated to ensuring their beards are as soft as possible, and their faces are properly moisturized, there’s been an uptick in men’s grooming offerings. The latest to enter the chat is LeBron James, with his […]

If you feel like you’ve heard a lot more about the Super Bowl this year than in years past, there’s a reason. According to Nielsen and Adobe Analytics, Super Bowl LVIII is the most-watched program in television history. Across all television and streaming platforms, the game averaged 123.4 million viewers, up 7% from last year’s […]

Jordans have never been cheap. Sure, in the early aughts, you could purchase some retros for just over $100, and now you’re likely looking at $220 for your favorite OGs. But now, with the introduction of the Air Jordan 1 “Wings” collection, Jordan Brand is ready to give you some luxe new sneakers with a […]

Usher is having a great week. In just a few short days, he’ll headline the Super Bowl Halftime show, his album Coming Home drops Friday, he was just named the face of Kim Kardashian’s SKIMS for Men campaign, and now he’s got more music-related business to announce. After the Super Bowl, he’s taking his show […]