Cassius Life Featured Video

Italian sneaker company, DIADORA teamed up with notable streetwear retailer, Social Status to revamp one of its most beloved styles, the Diadora B. Elite.

Introduced to the world in 1981 and worn by some of the most acclaimed tennis pros of the decade, Diadora’s latest partnership is a love letter to  a new generation of fans. One of the most influential millennial-focused retailers, Social Status is known for carrying the hottest cutting-edge brands. The new B Elite “X Pic”shoe features premium suede, a decorative “x” on both the toe box and heel and genuine leather laces.

Creating a lookbook reflective of how the everyday consumer would wear the kicks was extremely important to the Italian sneaker brand. In addition to the new footwear styles, models are shown wearing special t-shirts reading “Neighborhood Hope Dealers”—part of a series designed to rock with the shoes. The tees and sneakers are available beginning today at and at all Social Status retail locations.