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Launching this week, Keeps—a revolutionary grooming line based entirely online—allows men facing hair loss to avoid embarrassing  interactions with pharmacists and store clerks. Inspired by their own hair loss woes, the brand was founded by Steven Gutentag and Demetri Karagas,  former Google employees and co-founders of premium on-demand maid service, Get Maid.

Since the majority of men in their 20’s and 30’s don’t have a primary doctor, fail to make regular doctors appointments, and don’t understand that hair loss is actually a medical issue, Keeps begins the process by having men complete a brief questionnaire. After uploading a few photos, a licensed physician will send you an official diagnosis, personalized treatment plan and a 90-day supply of product to help combat hair loss.

Aside from promoting hair growth, Keeps also wants to empower men in their 20’s and 30’s to take a proactive approach to fight balding. When you begin to treat your hair sooner than later, the outcome can be more effective. Unlike other haircare brands that magically vow to reverse baldness after its already set in, Keeps remains transparent about hair loss and why taking preventive measures is by far the best route to keeping your hair.

Male subscription box services are the next big craze in grooming. Easier and more convenient than a visit to the doctor, Keeps is a modern solution to an age-old dilemma. For more information on Keeps and hair loss, check out