Puma XO SS18 Collection

Source: Courtesy of Puma / Courtesy of PUMA

Following his first PUMA XO Collection that launched last year, PUMA creative collaborator and global brand ambassador, The Weeknd is gearing up for the release of his Spring-Summer 2018 drop. Given the sold out release of his Fall/Winter lineup, it’s safe to say this next collection will probably fly off the shelves.

Inspired by his recent travels, the Weeknd’s warm-weather lineup pulls design details from various countries, combining premium fabrics and bold hues. Tibetan culture served as a major design reference for Drop 1, with the lineup of premium streetwear accented by embroidered designs, tribal cats and unique graphics. More understated pieces feature black jacquard taping with a unique pattern to round out the Eastern theme.

Puma XO SS18 Collection

Source: Courtesy of Puma / Courtesy of PUMA

There’s also a remix on the musician’s trademark kicks. The new PUMA XO Parallel 2.0 is a mid-cut sneaker boot with military-inspired accents, gusset tongue construction, hiking eyelets and a standout blocked heel design.

Puma XO SS18 Collection

Source: Courtesy of Puma / Courtesy of PUMA

Cop Drop 1 of the PUMA XO Collection beginning March 8 at Feature, Sneaker Politics, PUMA Select at Foot Action and PUMA.com and select sneaker and fashion retailers worldwide. Stay tuned for more information on the succeeding drops. Take a closer look at the mens lineup below.

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