There are many things that you can say Lil Yachty has to his name—flow, bars, and clout are the inevitable concepts. But for the King of the Teens, the music isn’t the only thing that’s on his mind.
Yachty’s playing the long game with his career by working with brands to create something for the greater good of Hip-Hop, which is exactly why his collaboration with AXE The LABEL has been a hit.
In this first-of-its-kind contest, Axe the LABEL is allowing the next generation of musicians to show their stuff and compete for a chance to compete for co-writing credit on a track with Lil Yachty. Fans entered for a chance to win by submitting their best lyrics for the hook of Yachty’s newest track “ANARCHY” using the SoundCloud commenting feature. Just before his jam-packed show at The Boiler Room in Atlanta, Lil Boat told CASSIUS that when he heard of the opportunity to collab with AXE, he was all for it.
“I came up doing music on SoundCloud so when the opportunity came to give an opportunity to some kids out there in the world,” he said. “I’m just trying to give someone a chance to be something bigger.”
Some of the qualities that Yachty says he looks for in an up and coming artist are style, cadence, flow, but mostly creativity. While he admits that SoundCloud has changed a lot since he first came up in the music world, he’s excited to work with them to nurture new talent.
Being a brand ambassador is something Lil Boat takes very seriously. Outside of his AXE The LABEL partnership, he’s also collaborated with Sprite, Disney, Nautica, just to name a few. He doesn’t plan on stopping there either—he also has his hopes up for a pizza sponsorship in the future.
I’m just trying to give someone a chance to be something bigger…
“It’s just something I like to do,” he says. “I keep a clean image and it’s cool to me to be in cooperation with all the brands that I grew up with using.”
With all that hustle, it’s no surprise that Yachty is stacking major guap. But when it comes to the question about the best purchase he’s ever made? There’s no hesitation—it’s the house that he bought for his mom in their native Georgia.
“I paid for it in cash, she doesn’t have any bills for it,” he said. “It’s not like [the gift] was a surprise; my mom is very picky so she built it herself from the ground up.”
So while continues to grow as an artist with the ability to pack venues like The Boiler Room from wall-to-wall, one thing is clear—the Atlanta-born rapper stays true to his roots no matter what, eager to help out the next big thing in Hip-Hop and anyone else who has backed him in the past.