BACARDÍ and the Video Music Awards partnered for a new bottle and cocktail collaboration for the 2023 VMAs.

The Brooklyn native sold his controlling stake in D’USSÉ Cognac for $750 million, effectively ending the multi-billion dollar fight over the Cognac partnership.

Chef Roblé Ali has earned his stripes as one of the brightest culinary talents to emerge from New York and has rightly earned his “Saucerer” nickname. The Smoke Lord himself took time out of his busy schedule to speak exclusively with CASSIUS regarding his innovative spiced hot honey created in conjunction with Bacardi Spiced Rum […]

Surprise performances, great art and a star-studded crowd kept the Art Basel bash lit.

Everybody knows Cardi can get a fit off, but now we know her costume game is just as fire. Monday night at BACARDI’s “Dress To Be Free” party, she performed in a costume just as bold as her persona. She donned a back and white fur coat, wig, black bustier, and a cigarette holder for […]