Chef Rick Martinez and Topo Chico Hard Seltzer are partnering for Cinco de Mayo with recipes and shared an announcement of a contest for fans.

Jose Cuervo and White Lotus star Haley Lu Richardson partnered on a new Cinco de Mayo contest, "Go Off this Cinco" with prize giveaways.

Memphis chocolatier Phillip Ashley and Miller High Life partnered to release a limited-edition truffle set for National Truffle Day.

Cointreau announced its new Margarita Pledge in honor of 75 years of the brand on the market and will be handing out cash prizes to fans.

Vizzy, one of the leading hard seltzer brands around, just announced a limited-edition Orange Cream Pop flavor just in time for summer.

Topo Chico Spirited, a new RTD offering from Topo Chico, comes in three flavors: Tequila & Lime, Tequila & Grapefruit, and Vodka & Lemon.

19 Crimes and Snoop Dogg's Cali Wines is introducing the new Cali Blanc wine offering from the Long Beach, Calif. star.

Rascal Wines, a growing brand out of the Pacific Northwest, wants you to raise a glass in honor of National Pet Day (April 11).

Leinenkugel's celebrates National Beer Day with Juicy Peach Brew along with the new Juicy Seat Pants for all outdoor lovers.

Sovereign Brands hosted an event in Atlanta, Ga. with a bevy of Black women creators and figures for International Women's Month.

Sean "Diddy" Combs has announced a brand new flavor coming to the CÎROC lineup, the Honey Melon, just in time for summer.

National Cocktail Day is Friday, March 24 this year and we're celebrating with some cocktail recipes and drink ideas.