March 19 can't come soon enough.
Rapper Master P is in talks to purchase apparel company Reebok, and he believes making Allen Iverson its face will be important among African-American buyer and millennials. Iverson has long been tied with the brand, and his return as its main celebrity endorser could be perceived as an attempt to challenge Nike's Jordan Brand.
Ownership is important.
They acquired the brand over 15 years ago.