Meet Bernard Smalls, better known as Beanz. He is the Men's Lifestyle & Pop Culture writer for Cassius Life plus handles tech and video games for Hip-Hop Wired. Beanz has been with the company since 2019 and has been working as a writer for eight years. His favorite hobbies include video games, of course, and watching a lot of movies, mainly sci-fi. He also moonlights as a photographer in his spare time. @photosbybeanz
Big Baller Brand made its “triumphant” return back in February, launching a new website, now the brand’s owner has his eyes set on luring more big-name athletes to rep it.
The boisterous leader of the Ball clan hasn’t changed one bit despite the Big Baller Brand still looking real shaky. Speaking with TMZ exclusively, LaVar Ball revealed he not only wanted to lure possible NBA draft prospects to the brand but also NFL players as well. He claims his deals will be very different from other sports apparel brands like Nike and adidas and could the athletes up to $40 million.
LaVar tells us his vision for BBB athletes is to have an ownership stake in their products … and rather than getting fixed money upfront — they’ll get a percentage of ALL their sales going forward!!“The guys that I want to be involved with, I want them to believe in themselves,” LaVar says. “So, I would give them 40 percent of the profit of what they make.”Ball continued, “I’m not going to give them the 5-year, $10 million deal. Because everybody’s like, ‘Oh, he’s passing up $10 million!’ Like, nah, if you really believe in yourself and you’re going to be the head of a franchise, you’d rather have ownership.”LaVar says the math is pretty simple … if a guy sells a million shirts worldwide at $100 apiece, and gets 40 percent of the profit, he can make $40 MIL on his first deal no problem!!Ball says he believes that’s the way athletes need to think going forward with endorsement deals, telling us, “That’s all I want is for guys to understand their self-worth.”We shall see, when it comes to this brand, the jig is still clearly in sight.The Big Baller Brand is still trying to find its footing since returning following fraud allegations levied against the brand’s former co-owner Alan Foster surfaced. If you’re interested in purchasing a pair of Big Baller Brand kicks, you can head here.