The 22-year-old MC who’s earned a solid rep as one of the most talked about New York rappers in the past five years—Joey Bada$$— is back at it again. This time, the artist is making waves as the face of PONY’s Fall 2017 campaign. In it, he infuses dope millennial vibes into some of the brand’s most iconic styles.
Founded in New York in 1972, PONY is a well-known sportswear brand that embodied the term “athleisure” before there was even a name for the trend. After more than 45 years in the game, the brand is switching things up, going for a decidedly urban aesthetic infused with NY swag. Tapping the Brooklyn-bred rapper as the face of the campaign seemed like the perfect fit.