The Jenners and Kardashians are at it again with the bullshit. Kendall and Kylie Jenner’s namesake label is under fire for the way the brand styled a classic black and white plaid button-down shirt on Instagram.
The photo, which has since been deleted, featured the button down open from the neck down with a lace bustier, loose black trousers, and huge hoop earrings. When The Shade Room reposted, the site put the comment section on blast, with commenters calling out how disrespectful they sisters continue to be.
The Chola look is just as linked to oppression and identity as any other commonly appropriated cultural signifier.
“Historically, the term was used by European colonizers to refer to full or mixed indigenous populations in South and Central America, but in the 1960s was reclaimed in the US by working-class Mexican Americans and the Chicano Power movement as a way to flip and empower a term that had historically been used to denigrate us,” Julianne Escobedo Shepherd explains in her piece for The Guardian.
Long after the photo had been deleted, people still voiced their frustration in other ways on social media. Even the Mexican makeup maven Kat Von D took the chance to have her opinion heard.
This isn’t the first time that Kardashians and Jenners have profited off the backs of people of color and other oppressed communities. But the only debate is whether or not it will be the last time — but we’re not holding our breaths.