As PUMA seeks to expand its imprint in the world of womenswear, the sports brand has announced a new long-term partnership with singer, actress and producer Selena Gomez. The two have joined forces to design product and create innovative marketing campaigns. The pop star— who recently revealed she underwent a kidney transplant— will begin working with PUMA immediately, appearing in ads for the brand’s latest footwear drop, the Phenom.
‘PUMA has changed the game when it comes to the mash-up of athletic wear and fashion.’
“PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it,” Gomez adds. “I am hoping that we can create something special together. We already have some really cool projects in the works.”
With both Gomez and her boyfriend The Weeknd now on PUMA’s roster, the power couple is sure to redefine what #baegoals mean and bring straight fire to the iconic footwear brand. We’ll be sure to stay tuned for what this partnership has cookin’ for the rest of 2017.