Tidal X: Brooklyn

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It’s true that hip hop is a youth culture, but that fact doesn’t phase legendary rapper Jay-Z one bit. In fact, his 4:44 tour, which just started on Oct. 27 of this year, is already set to be the biggest of his career.

According to Billboard, it only took a few days for ticket sales to surpass those of his entire 2013 Magna Carta tour, and Hov still has 30 more shows to go. Throw rocks at the throne if you want, but you will get hurt. 

“This tour will be the biggest headlining tour of Jay’s career,” says Al-Joulani, VP of touring at Live Nation, adding that the Roc Nation boss is said to be grossing “seven figures per night.” His opening performance at the Honda Center in Anaheim, Calif. earned nearly 49 percent more than his show at the same venue four years ago.

Wondering how all of this is possible? It’s pretty simple, actually. Aside from the fact that 4:44 is arguably one of the best albums of Hov’s career, coupled with fans’ endless obsession over his marriage to Queen Bey, Al-Joulani says all of this success comes from a mixture of high priced front row seats, VIP experiences, and platinum tickets alongside more affordable seats elsewhere in the arenas.

You see, by more aggressively pricing front row seats and including VIP experiences and platinum tickets, concert promoters are getting a bit more skilled at commanding high prices and record grosses from the best seats in the house. This development sucks for ticket resellers because  Jay and Live Nation are capturing more revenue and creating very little room for brokers to mark up the cheaper seats, which forces them to actually take a loss by pricing tickets closer to actual market value or less.

Need to be in the building? Peep the tour dates below, and find your tickets here.

Oct. 27 – Anaheim, Calif. – Honda Center

Oct. 28 – Las Vegas, Nev. – T-Mobile Arena

Nov. 1 – Fresno, Calif. – Save Mart Center at Fresno State

Nov. 3 – Phoenix, Ariz. – Talking Stick Resort Arena

Nov. 5 – Denver, Colo. – Pepsi Center Arena

Nov. 7 – Dallas, Texas – American Airlines Center

Nov. 8 – Houston, Texas – Toyota Center

Nov. 9 – New Orleans, La. – Smoothie King Center

Nov. 11 – Orlando, Fla. – Amway Center

Nov. 12 – Miami, Fla. – American Airlines Arena

Nov. 14 – Atlanta, Ga. – Philips Arena

Nov. 15 – Nashville, Tenn. – Bridgestone Arena

Nov. 16 – Charlotte, N.C. – Spectrum Center

Nov. 18 – Detroit, Mich. – Little Caesars Arena

Nov. 19 – Cleveland, Ohio – Quicken Loans Arena

Nov. 21 – Montreal, Quebec – Bell Centre

Nov. 22 – Toronto, Ontario – Air Canada Centre

Nov. 25 – Boston, Mass. – TD Garden

Nov. 26 – Brooklyn, N.Y. – Barclays Center

Nov. 29 – Washington, D.C. – Verizon Center

Dec. 2 – Uniondale, N.Y. – Nassau Veterans Memorial Coliseum

Dec. 5 – Chicago, Ill. – United Center

Dec. 6 – Lincoln, Nebr. – Pinnacle Bank Arena

Dec. 9 – Edmonton, Alberta – Rogers Place

Dec. 11 – Vancouver, British Columbia – Pepsi Live at Rogers Arena

Dec. 13 – Seattle, Wash. – KeyArena

Dec. 14 – Portland, Ore. – Moda Center

Dec.16 – Oakland, Calif. – Oracle Arena

Dec. 17 – Sacramento, Calif. – Golden 1 Center

Dec. 19 – San Diego, Calif. – Viejas Arena

Dec. 21 – Los Angeles, Calif. – The Forum

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