Gearing up for the holidays, H&M has released its 2017 Holiday campaign and film, featuring rap superstar Nicki Minaj, alongside actor/activist Jesse Williams and John Turturro.
Directed by Johan Renck, the film depicts characters in a fantasy world who tell the universal story of caring for one another.
Check out the teaser of the 2017 H&M Holiday Campaign set to go live November 28 on hm.com
Both the film and campaign provide a new take on the classic fairytale, revolving around one brave little girl desperate to track down the wicked brother of Santa Claus. Nicki Minaj plays both the girl’s glamorous mom and a fairy, named Wisest Thingy. Turturro plays the dual role of both Santa Claus and his evil brother. Jesse Williams plays the supernatural “Fastest Fairy” as well as the little girl’s dad.
There’s always magic in the air during the holidays.
“I love the film’s over all empowering message,” says Minaj. “I love seeing this young girl become the champion that lives in all of us. There’s always magic in the air during the holidays.”
Check out the full 2017 H&M Holiday Campaign above, featuring a wide range of garments for the whole family. You can shop the line now at select H&M retailers and hm.com.