adidas Consortium is releasing a new iteration of the NMD R1 accented with Asian iconography.
The joint collab with highly-coveted Japanese label NEIGHBORHOOD and Taiwanese retailer INVINCIBLE references both brands’ heritages, while allowing adidas’ innovative technology to shine.
Though the adidas-INVINCIBLE partnership is a newer initiative, its ties to NEIGHBORHOOD date back to 2004. After exploring both brands’ extensive archives, the “Mash Jacket”—a souvenir jacket covered with embroidered tigers and dragons—served as a major source of inspiration. Tigers are an intricate part of Eastern Asian Culture, symbolizing liveliness, positivity and motivation. The designers were sure to prominently feature a tiger head on this unique pair of NMDs.
Featuring the iconic three stripes remixed in tiger print, a co-branded monochrome upper listing both partners’ names and signature BOOSTTM midsoles, the adidas Consortium NEIGHBORHOOD x INVINCIBLE NMDs are a definite standout.
Releasing December 29 for $199 at select Consortium retailers, the kicks will be available for pre-release beginning November 24 at invincible.com.tw.