For Spring/Summer 2018, adidas Originals is reviving its sought after adicolor apparel franchise, which debuted in the ’70s and went on to become an iconic symbol of both sport and street culture. Remastered for today’s generation, the new lineup exudes swagger and confidence, while embracing the power of color.
The new men’s and women’s offering was inspired by bold hues that evoke emotion. Mixing archival shades with new ones, the collection fuses new colorways of adidas’ most iconic silhouettes. Retro shades such as Bluebird, Fairway Green, Scarlett Red and Sunday never looked more modern.
Take a closer look below.
The complete adidas Originals SS18 adicolor collection launches globally on January 18. Visit adidas.com for more information.