adidas Originals Revives adicolor Apparel Franchise in SS18

Source: Courtesy of adidas Originals / Courtesy of adidas Originals

For Spring/Summer 2018, adidas Originals is reviving its sought after adicolor apparel franchise, which debuted in the ’70s and went on to become an iconic symbol of both sport and street culture. Remastered for today’s generation, the new lineup exudes swagger and confidence, while embracing the power of color.

adidas Originals Revives adicolor Apparel Franchise in SS18

Source: Courtesy of adidas Originals / Courtesy of adidas Originals

The new men’s and women’s offering was inspired by bold hues that evoke emotion. Mixing archival shades with new ones, the collection fuses new colorways of adidas’ most iconic silhouettes. Retro shades such as Bluebird, Fairway Green, Scarlett Red and Sunday never looked more modern.

adidas Originals Revives adicolor Apparel Franchise in SS18

Source: Courtesy of adidas Originals / Courtesy of adidas Originals

Take a closer look below.

Adidas Originals adicolor SS 18 Collection
adidas Originals Revives adicolor Apparel Franchise in SS18
18 photos

The complete adidas Originals SS18 adicolor collection launches globally on January 18. Visit adidas.com for more information.

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