When discussing ’90s streetwear culture, you can’t not mention FUBU. The definitive hip-hop fashion label helped define streetwear and grew into a brand that was made for the people. With a bold name— an acronym meaning For Us By Us— FUBU took the fashion world by storm.
Born from humble beginnings in a basement among friends, Daymond John, Keith Perrin, J. Alexander Martin and Carl Brown would go on to build a mega fashion brand. Creating clothes for the street, FUBU represented for a young generation of Black entrepreneurs. Twenty-five years later, the label’s legacy still lives on and will forever be engrained in the culture.
As a part of a year-long celebration of the 50th anniversary of the PUMA Suede sneaker, PUMA and FUBU have joined forces to create a limited-edition capsule collection. Decked out in fresh velour, the PUMA x FUBU Classic sneaker pays homage the streetwear brand’s iconic tracksuits. Available in adult, grade school and infant sizes, the kicks feature black velour with bold red piping and gold accents.
The range also includes a PUMA x FUBU Men’s T7 Track Jacket and Pants as well as a women’s version of the same tracksuit with gold foil PUMA No. 1 logo on the chest. Each piece is finished with a What Will Your Legacy Look Like patch on the back.
Cop the PUMA x FUBU capsule collection launching January 26 at PUMA.com or and local sneaker retailers.