Ensuring guys’ grooming remains as good as gold, Axe has released its latest product line designed to help fellas stay fresh during life’s most stressful moments. The collection consists of three new lines—Gold, Gold Fresh and Gold Originals—which feature the new Odor and Wetness Protect technology designed to eliminate both white marks and yellow stains on clothing, while providing 48-hour antiperspirant protection.
To get the word out, Axe has tapped a diverse group of millennial influencers to create the Gold Squad. These including energetic rapper Lil Yachty — whose much awaited second album is on the horizon, pro basketball player and Instagram sensation Brandon Armstrong, YouTube star Markiplie and Venezuelan recording artist/songwriter/producer Danny Ocean. The crew will partner with the brand to show guys how to stay fresh under pressure using AXE’s Gold Collection.
Want to test-drive the new releases? Well, fans will have the chance to do just that through AXE Gold Mobile— the brand’s first sampling mobile app, which will give out free products at various high school and men’s events across the U.S.
Get a closer look ate the Axe Gold Collection below.
For more information on the app, where to buy the new products and dope tutorials, visit axe.com.