We get it. It took you a minute to ditch your basic soap and water routine and finally embrace the world of men’s grooming. You’ve discovered that there’s a ton of guy-specific launches devoid of frilly packaging and fruity scents that make you feel damn good. You’ve done the work, but now it’s time to up the ante.
For many, the thought of embracing anything in the realm of delicate flowers feels too scarily close to the beautifying regimens of women. But brace yourself. Unbeknownst to you, you’ve been wearing florals—though they may have been watered down by musky notes or omitted from product names altogether. Yeah, grooming brands have been peddling petals to guys for a minute. And with the healing properties of roses, in particular, being especially next level, why not embrace them head on?
Traditionally used to soothe and tone skin, rose extract has been clinically proven to have anti-inflammatory and antibacterial properties—especially great for men of color, who often battle ingrown hairs, razor burn and hyperpigmentation from shaving. Rose essential oil is the most potent and rose water— a by-product of the distillation process– is a kick-ass hydrator.
Gear up for Valentine’s Day with these rose-infused buys that’ll keep your look on point without causing you to lose any bass in your voice.
Fresh Hydrating Rose Eye Gel Cream
This cooling treatment hydrates and refreshes tired eyes.
Jurlique Rose Body Oil
This ash-busting formula is super lightweight, without an overpowering scent.
Geo. F. Trumper Rose Soft Shaving Cream
A little goes a long way with this super creamy best-seller for sensitive skin.
Byredo Rose of No Man’s Land Fragrance
$230 for 100 ml; byredo.com
Notes of Turkish Rose Petals, White Amber and Pink Pepper make this a standout.
Thayer’s Witch Hazel and Rose Petal Toner
The natural astringent properties of rose petals combine with witch hazel to tighten pores and lock in moisture.
Peter Thomas Rose Rose Stem Cell Bio-Repair Gel Mask
Five rose plant stem cells and four rose extracts are included in this invigorating, hydrating gel.
Aesop A Rose By Any Other Name Body Cleanser
Infused with hydrating Rose Petal oil and other skin-softening botanical extracts.