Pharrell's exfoliating obsession. Odell Beckham Jr.'s penchant for bleached locks. James Harden's next-level beard. A$AP Rocky's love of manicures. If you didn't know it by now, men's grooming is officially a thing, bruh. Thanks to an influx of mens-specific launches devoid of frilly packaging and fruity scents, these days there's no reason not to look your best. But sifting through the fluff and honing in on goods that address the unique needs of men of color is easier said than done. Don't worry, we got you. Hundreds of products were submitted to CASSIUS by various brands for this year's Stay Fresh Awards. Our team of staffers and expert judges put the latest smell goods, lotions and gadgets to the test so you don't have to. In the end, only 26 winning products made the cut. You're welcome.


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