On Thursday, July 21, The Gap transforms a part of its flagship Times Square location into the first physical pop-up store ever YEEZY Gap, the sub-brand developed in partnership with the artist formerly known as Kanye West. The YEEZY Gap launch was initially teased in Ye’s music video for “Life of the Party,” and its first physical rollout was planned for late May. However, it was eventually postponed in light of the Uvalde school shooting.
The pop-up shop’s layout will bear the touch of a semi-frequent Ye collaborator, Balenciaga creative director Demna Gvasalia. “THE ENTRY INTO GAP STORES FULFILLS THE VISION TO DELIVER YEEZY GAP DESIGN ON A LARGER SCALE,” reads The Gap’s press release, alluding to Gvasalia’s input and highlighting that it was “ENGINEERED BY BALENCIAGA’S VISION OF UTILITARIAN DESIGN.”
A sampling of the apparel available for purchase includes:
- Dove Hoodie: $240
- Dove Shrunken Hoodie: $240
- Dove No Seam Tee: $140
- Women’s Long Sleeve “Second Skin”: $80
- Logo No Seam Tee: $120
And in conjunction with the launch of the first physical YEEZY Gap store of any kind, the sub-brand is also entering the realm of virtual gaming with a new online video game. You can create your own avatar so you can visit the pop-up shop in the digital world, too.
“AVAILABLE TO PLAY NOW ON YEEZYGAP.COM,” reads a second press release, “EXPERIENCE THE GAME
AND ENTER THE YEEZY GAP ENGINEERED BY BALENCIAGA UNIVERSE FOR THE FIRST TIME ON THE PHYSICAL PLANE AT THE REENGINEERED GAP TIMES SQUARE FLAGSHIP LOCATION.”
Make your way today to The Gap’s flagship location of 1514 Broadway, NYC, and see the first physical store ever for YEEZY Gap. You can also visit YeezyGap.com and Balenciaga.com (or Balenciaga’s e-commerce partners Farfetch, MyTheresa, and LuisaViaRoma) to purchase items from the launch online.
SZN Opener: USC Cornerback Ceyair Wright Talks Acting, Football, and Balancing Both
Donald Trump Booed At Sneaker Con While Selling Sneakers, X Clowns His Gold MAGA Fraud 1's
Kanye West Dresses Wife Bianca Censori Completely Naked Under Clear Poncho, Social Media Reacts
Usher Says Chilli Broke His Heart After She Declined His Marriage Proposal, Social Media Gives Him The Side Eye
The Absolute Best Household Items For Masturbation...Besides Your Favorite Pair of Socks
Celebrate Summer Mount Gay Rum Style With The Après The Day Cocktail Kit
#AfterDark: 4 Strokes Every Dude Should Know How to Lay Down
Will Going Down On Your Lady REALLY Make Your Beard Grow? The Answer May Surprise You...