adidas’ legendary run as a profitable company for more than 30 years has come to an end. And who’s fault is it you ask? Kanye West. The rapper’s string of antisemitic remarks led to the company cutting ties with him in October 2022. Nearly two years later, it’s still feeling the effects of the decision, […]


Kanye West knows how to do two things: offend just about anyone with his controversial opinions and move the needle. Thankfully, the latter led to the rapper speaking out about the recent success of his Yeezy clothing brand, thanks to some Super Bowl LVIII marketing. If you’re wondering how you missed a West cameo in […]

Remember when adidas said it was done selling Yeezys? Well, the German-born athletic company has changed its mind. adidas made about $750 million thanks to the two Yeezy drops in 2023 and has decided to do another in hopes of a more successful financial quarter after being down 5% in Q4. The initial decision to […]


adidas officially parted ways with Ye aka Kanye West in October 2022. One year later, the sports apparel company is still having to make decisions to further separate itself from the Hip-Hop icon who can’t seem to stop drowning in controversial waters. Sources have revealed that adidas has decided not to move forward with its […]

As Kanye West continues to rake in millions from adidas fire sale, the company’s CEO finally broke his silence on the breakup. Bjørn Gulden was recently asked about the company’s dissolving relationship with Kanye West on Norwegian podcast In Good Company. He started by praising West’s creativity and ability to shift culture musically and in […]

Not everyone is too hyped about adidas’ final sale of all the remaining Yeezys in stock. Sneaker stores have listed them back on their sites amid the sporadic drops, but one has decided against it; Foot Locker. According to Complex, Foot Locker was initially set to take on the restock but feared the idea of […]

Adidas now confirms that after the latest drop of Yeezys that they will not move forward with selling any of the merchandise without the Yeezy logos.

Now, sneakerheads have unearthed what releases may be dropping in the next batch including some muted and marbled YEEZY Boost 350 V2s.

That first internship in your field of choice is always important. But what if you could nab a chance to work with Kanye West? That’s right; the embattled rapper and designer is looking for some helping hands for his YEEZY or “YZY” brand. The job posting was released on the YZY Instagram, that despite boasting […]

adidas is selling Yeezys for the last time ever today. Months ago, when Kanye West’s partnership was terminated for antisemitic remarks, rumors began to circlulate about what the German sportswear brand would do with over a billion dollars worth of leftover merch. After mulling over burning it, the brand decided to reconnect with Ye to […]


adidas and Kanye West are reunited… at least for now. The German sportswear brand previously reported that it had $1.3 billion in Yeezy products sitting around that it couldn’t unload because of the dissolved partnership with Kanye West over his antisemitic remarks. Now, instead of taking a massive loss and disappointing its stockholders and its […]