The global sports apparel giant adidas is choosing to stick with Kanye West, in all his swarming controversy.
Adidas has no plans to drop its lucrative deal with West, Adidas CEO Kasper Rorsted told Bloomberg News on Thursday. Rorsted was reacting to West’s outrageous comments questioning the circumstances surrounding slavery in America. At the same time, the company has extended an endorsement offer to Colin Kaepernick.
The rapper has been on a downward spiral since well before he aligned himself with President Donald Trump, but this week’s comments seemingly hit an all-time low for him.
“When you hear about slavery for 400 years — 400 years?” West asked incredulously during an interview with TMZ on Tuesday. “That sounds like a choice.”
“There clearly are some comments we don’t support,” Rorsted told Bloomberg News. Adidas plans to discuss these troubling comments with the rapper, but nothing beyond that was mentioned.
Adidas has partnered with West since 2013, in what has been one of its most significant business relationships with a non-athlete. The artist has designed the top-shelf Yeezy models that Adidas only offers in limited runs.
Meanwhile, the company has said it would sign Kaepernick to an endorsement deal under one condition: that he gets named to an NFL roster, something that has been elusive for the free agent quarterback after his controversial kneeling during the playing of the national anthem before games.
Kaepernick stepped onto the national stage in 2016 when he began silently demonstrating against racial bias in the criminal justice system by kneeling. Conservatives and NFL ownership alike were outraged, calling Kaepernick and the mostly Black players who kneeled unpatriotic.
The former Super Bowl quarterback filed a grievance with the league that accused team owners of colluding to keep him unsigned. Las Vegas oddsmakers predicted in 2017 that Kaepernick was a long shot to get a contract with an NFL team. And the odds are even higher the 30-year-old won’t play in the NFL again.
Adidas Has No Plans To Drop Kanye West, Despite Slavery Comments was originally published on newsone.com