When Candace Parker retired from the WNBA, she said she would expand on her business portfolio. So it shouldn’t be a surprise that she’s already booked a new gig. adidas announced that Parker is their new president of Women’s Basketball and will be charged with developing more signature shoes for female players. “Stepping into this […]

One of the most classic sneakers that have seen an insane revival lately is the adidas Stan Smith. The kicks were named after its namesake, tennis great Stan Smith, and while the designs have been seen all over the world, little is known about the man himself. But now, a new documentary dubbed Who Is […]

If you thought MSCHF was the only brand to make conversation-starting troll-worthy sneakers, adidas has entered the chat. The German-born athletic giant is introducing a new silhouette that may be its most archaic yet. The new kicks look like the brand’s iconic blue box flipped over with fat laces towards the forefoot and a piece […]

adidas’ legendary run as a profitable company for more than 30 years has come to an end. And who’s fault is it you ask? Kanye West. The rapper’s string of antisemitic remarks led to the company cutting ties with him in October 2022. Nearly two years later, it’s still feeling the effects of the decision, […]


Kanye West‘s ongoing beef with adidas has entered yet another chapter. Ye is now going at the German-born athletic company for not only continuing to sell Yeezys –namely the 350s– but in colorways, he never approved, like a recent grayscale colorway. He took aim at the “Steel Grey” V2s on Instagram with a lengthy caption […]

Remember when adidas said it was done selling Yeezys? Well, the German-born athletic company has changed its mind. adidas made about $750 million thanks to the two Yeezy drops in 2023 and has decided to do another in hopes of a more successful financial quarter after being down 5% in Q4. The initial decision to […]

adidas Basketball has unveiled its latest low-top, lightweight basketball sneaker, the adiZero Select 2.0. Houston Rockets star Jalen Green is an adidas athlete and is the face of the model, and the high-flying guard was on hand as the shoe was properly revealed in NYC on Tuesday, January 16.

After many delays, Jerry Lorenzo’s collaboration with adidas, Fear Of God Athletics, is finally (almost) here. However, the alleged prices of the first delivery of gear might have you getting selective with how many pieces you’ll actually purchase.

Since moving on from the Swoosh, Jerry Lorenzo has hooked up with another athletic giant. The Fear Of God Founder recently sat with GQ to talk about his brand’s collaborative effort with adidas, dubbed Fear of God Athletics. As it sounds, it gives an updated and more premium take on sports goods through modernized silhouettes and […]


adidas officially parted ways with Ye aka Kanye West in October 2022. One year later, the sports apparel company is still having to make decisions to further separate itself from the Hip-Hop icon who can’t seem to stop drowning in controversial waters. Sources have revealed that adidas has decided not to move forward with its […]

As Kanye West continues to rake in millions from adidas fire sale, the company’s CEO finally broke his silence on the breakup. Bjørn Gulden was recently asked about the company’s dissolving relationship with Kanye West on Norwegian podcast In Good Company. He started by praising West’s creativity and ability to shift culture musically and in […]

Not everyone is too hyped about adidas’ final sale of all the remaining Yeezys in stock. Sneaker stores have listed them back on their sites amid the sporadic drops, but one has decided against it; Foot Locker. According to Complex, Foot Locker was initially set to take on the restock but feared the idea of […]