PUMA's SEGA Sneakers Debut On June 5
PUMA’s SEGA Kicks Are A Gamer’s Dream
Last month, gamers everywhere got hyped at the news of PUMA’s forthcoming SEGA drop. The brand teased its Sonic the Hedgehog-inspired kicks at its Running System global launch event and unveiled a cryptic online campaign. Now the wait is over as a June 5 release date has officially been announced.
Two reimagined takes on the PUMA RS-0 silhouette feature inspo from characters in the SEGA classic, with cues from Sonic the Hedgehog and his arch-nemesis, Dr. Eggman. The textured suede kicks nod to Sonic’s blue fur, while the red outsole mirrors his iconic footwear. Additional color inspo from the beloved game – from the green grass Sonic speeds on to classic gold rings—s featured throughout.
The Dr. Eggman-inspired shoe comes in a red hue reminiscent of his trademark jacket, along with caution stripes and metallic detailing. Both sneakers will include a box inspired by the Green Hill Zone level as well.
The drop marks PUMA’s continued exploration of partnerships that celebrate the pillars of gaming, music, and photography. The PUMA x SEGA RS-0 Sonic and the PUMA x SEGA RS-0 Dr. Eggman will both retail for $130 will be available for purchase beginning June 5 at puma.com, PUMA Stores, and select sneaker retailers globally the same day.
