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In all-we-do-is-win news, author and activist Michelle Alexander will be joining the New York Times as an Opinion Pages columnist in September. The renowned news outlet made the announcement on Thursday, with New York Times editorial page editor James Bennet lauding Alexander as “powerful.”

The New Jim Crow: Mass Incarceration in the Age of Colorblindness [is] the book that changed the way many of us think about criminal justice and about the persistence and adaptation of forms of racial control in the United States,” Bennet said in statement. “She is a powerful writer, a fierce advocate for a more just world and a deep believer in open-minded, searching debate over how to achieve it.”

Along with writing The New Jim Crow, Alexander—a civil rights lawyer—has written for The Washington Post, The Nation, and many other publications.  She’s the director of the Racial Justice Project for the ACLU of Northern California, has taught at Stanford Law School and Ohio State, and is a visiting professor at Union Theological Seminary.

A powerful addition to The Times indeed.

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Media Studies is CASSIUS’ weekly look at news, moves, and mess-ups in the wild world we call “The Industry.” Got a tip? Email Stephanie Long: slong(at)ionedigital(dot)com.