The Carters are taking fine art to a brand new level.
The six-minute video, which takes place at the iconic museum, includes 17 paintings and sculptures, including the “Winged Victory of Samothrace,” Da Vinci’s “Mona Lisa,” and Marie Benoist’s “Portrait of a Negress.” The choice of works they used in the video have been interpreted as a celebration of Black bodies and empowerment in an institution build on conquest and imperialism.
The self-guided 90-minute tour, titled “Jay-Z et Beyoncé au Louvre” is currently only available in French, but other languages will be available soon.
This is undoubtedly an effort to make the museum’s collection more accessible to international visitors, something that the Louvre’s director Jean-Luc Martinez said he’s been trying to do for a while. Last year, more than two-thirds of the museum’s 8.1 million visitors were from other countries, and half of them were under the age of 30. The Louvre also offered a tour based on will.i.am’s hit “Smile Mona Lisa.”
While museum reps have refused to disclose exactly how much the shoot cost the couple, other on-location shoots have cost as much as $17,500.
“The deadlines were very tight, but the Louvre was quickly convinced because the synopsis showed a real attachment to the museum and its beloved artworks,” a museum spokesperson told Vulture.
So if you need any encouragement to ball out on a trip to Paris and kick it with the classics, now’s your chance to go get cultured with Bey and Jay.