Gap Bridging The Gap Campaign

Source: Courtesy of Gap / Courtesy of Gap

You’d be hard pressed to find someone who’s never owned a pair of Gap jeans, the quintessential American brand.

Recently, the clothing and accessories retailer debuted a cool film that not only stars its trademark denim, but also celebrates diversity. Dancing to “Sunny” by Boney, a dope cast of characters share what “bridging the gap” means to them. The production was styled and directed by former W Magazine Fashion and Creative Director Edward Enninful, who recently made history as the first male and person of color to assume the Editor-in-Chief role at British Vogue.

Check it out here.

Featuring a range of stars—from insta-hottie Jasmine Sanders to actress Yara Shahidi— the famed editor chose individuals from various backgrounds to capture the spirit of American diversity. Stripped down in not only Gap denim, but also the brand’s iconic white tee, the cast presents a united collective while celebrating their individuality. We’re definitely here for it.

Take a closer look at the cast below.

Gap Bridging the Gap Campagin
Gap Bridging The Gap Campaign
15 photos