Skincare sales among guys are skyrocketing. Last year, men spent $6.9 billion on grooming products in the U.S. alone, Euromonitor reports, with heavyweights like Johnson & Johnson’s Neutrogena Men and Unilever’s Dove Men + Care leading the pack. Now Lakers-legend-turned-multi-hyphenate Kobe Bryant wants in on the grooming game, dropping a new product line with a niche focus.
“We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition.”- Kobe Bryant
This month, the five-time NBA champ teamed up with businessman Matthias Metternich to launch Art of Sport, a collection of men’s grooming products for athletes. Promising heavy-duty care for the active man, the lineup infuses all-natural ingredients with next-level advancements like motion-activated technology. “We brought together the best minds in skincare to develop products that allow athletes to stay focused on competition,” explains Bryant. The duo tapped all-stars from various sports—including Houston Rockets MVP James Harden, Pittsburgh Steelers receiver Juju Smith-Schuster, and Chicago Cubs slugger Javier Baez—to put the products to the test during the development process.
The pros appear in the ads for the grooming line, which consists of a 2-in-1 body and hair wash, deodorant, bar soap, anti-perspirant, and sunscreen. And with a new trend of performance-focused grooming buys on the rise, Bryant’s latest business venture is spot-on. Prices range from $8.95 for a single deodorant to $35 for a bundle package featuring all products at artofsport.com. There are even $9 trial sets for first-timers. Take a closer look at the collection below.