Cassius Life Featured Video


H e’s done it again, ladies and gentlemen.


Kendrick Lamar has released new visuals in support of his critically acclaimed DAMN album. The “Element” video, which dropped on Tuesday afternoon, depicts battles in the Black community that most brothers can relate to all too well–perhaps more than some of us would like to admit. The video also serves as a honorable tribute to the late great photographer Gordon Parks, as select shots from the video are direct recreations of photos Parks had taken throughout his career.

Directed by Jonas Lindstroem “and the Little Homies,” Lamar again keeps his day ones close to his artistic process and puts authenticity first.

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