The NBA may be leading the way in progressive leagues, but don’t let that stop you from realizing they’re a business first and foremost. The Association is no stranger to competition from around the world, but it’s the one brewing in its own proverbial backyard that may have them shook. The Big3 League’s cofounder, Ice […]
Joe Johnson, a.k.a. "Iso Joe," is back in the NBA! After three years in Ice Cube's BIG3 basketball league, the 40-year-old vet returns on a 10-day contract with the Boston Celtics. "It's still surreal to me," he said. "[A]t my age, man, you just try to relish every moment, enjoy the process and live in the moment..."
