Kai Cenat’s New Clothing Brand: Everything You Need To Know

Kai's partnership with stylist Law Roach adds credibility and fashion industry expertise

Source: Gilbert Flores / Getty

Kai Cenat has been dominating headlines lately, and not just for his usual viral moments. Over the past few weeks, the megastar streamer has found himself at the center of conversation due to a combination of very personal developments — opening up about his mental health struggles, publicly navigating burnout, and recently going through a breakup with his longtime girlfriend. For fans who’ve watched his rise in real time, it’s been a reminder that even at the highest level of internet fame, real life still hits hard. But instead of disappearing, Kai has used this moment of reflection to pivot creatively, signaling a new chapter that goes far beyond streaming.

What Is Vivet?

The pivot comes in the form of Vivet, Kai’s upcoming clothing brand that’s already buzzing across social media. Unlike traditional influencer merch, Vivet is positioned as a legitimate fashion label rather than a quick-drop moment. The name itself feels intentional and elevated, hinting at life, movement, and growth — concepts Kai has repeatedly referenced as he’s talked about evolving beyond streaming. Vivet represents a new chapter, one where he’s building something with longevity instead of chasing instant hype.

One of the biggest signals that Vivet is serious is Kai’s collaboration with Law Roach. Law’s résumé speaks for itself, and his involvement immediately elevates the brand’s credibility within fashion circles. This isn’t a cosplay of luxury or streetwear, it’s Kai learning the language, structure, and discipline of the industry from someone who’s helped define modern style. Their partnership suggests that Vivet is aiming for thoughtful design, intentional silhouettes, and cultural relevance rather than trend-chasing.

Adding to the intrigue is Kai’s YouTube channel dedicated entirely to Vivet, which fans uncovered earlier this year. The page pulls back the curtain on the brand’s development process, showing fittings, creative meetings, and trial-and-error moments that most brands keep hidden. Instead of a flashy rollout, Kai seems focused on documenting the journey, letting supporters see the work that goes into building a fashion label from the ground up. That transparency has only strengthened the brand’s interest.

Vivet feels like an extension of Kai Cenat

At its core, Vivet feels like an extension of Kai Cenat’s current season — growth, reflection, and reinvention. As he navigates fame, pressure, and purpose in real time, the brand stands as proof that he’s thinking beyond the screen. Whether Vivet ultimately lands in streetwear, luxury, or somewhere in between, one thing is clear: this isn’t a side quest. It’s Kai planting his flag in a new land and inviting the world to watch him build it step by step.