Two years after officially announcing an 8-year partnership making them the exclusive on-court apparel, global merchandising and marketing partner for the NBA, Nike is finally revealing the updated jerseys for several teams. Each of them will be worn during the 2017-2018 year.
The prestigious lifestyle brand announced the deal back in 2015, but shared a few details about it earlier this month, citing how Team USA Basketball used their new technologies in the uniforms and provided feedback to the Nike specialists. As a result of that crucial feedback, Nike made improvements to their designs. For starters, they began using recycled polyester, which wicks sweat 30 percent faster than current NBA uniforms. They also made adjustments to the back shoulder of the jerseys and added a modified hemline, improving the players’ range of motion.
In order to provide “Home” and “Away” uniforms, Nike created four different types, each selected and crafted by the NBA club. The first team to show off their new uniforms was the 2017 NBA Champion Golden State Warriors.
Other teams have since revealed their new digs for the upcoming season. Those include the Indiana Pacers, the Philadelphia 76ers and the Charlotte Hornets, who, because they are owned by the legendary Michael Jordan, will be the only team in the NBA rocking a Jordan Brand logo instead of the Nike Swoosh.
Corporate sponsors will also have an opportunity to be placed on the left chest plate of the jerseys. It seems as though most teams have secured their on-jersey sponsors. The Cleveland Cavaliers, for example, are partnered with Goodyear Tires, and the Philadelphia 76ers are with Stubhub. Sponsorship details continue to be announced.