Nike is changing its business model, and it might be a bit harder to pick up one of your favorite classics. One of the few shoes synonymous with the athletic and sportswear giant is the Air Force 1, but now Nike is cutting the sneaker’s production. Nike made the announcement on its third-quarter earnings call […]

Mikaylah Williams becomes the second college player to earn a NIL deal from Jordan Brand, joining UCLA guard Kiki Rice.

MLB teams reported to spring training just days ago, and there’s already a controversy brewing through the locker room. There’s been no sign stealing or HGH use, but there’s literally a problem in the locker room because it’s got everything to do with the uniforms. Sportwear juggernaut Nike is behind the newly designed uniforms, but […]

One of Nike’s most iconic silhouettes is getting the mule treatment through its Golf line. The Air Jordan 1 “Bred” is getting its top chopped off in the company’s latest effort to solidify the silhouette as a cultural mainstay. Instead of unlacing the usual high top, you can now slide your foot right in like […]

It’s the end of an era. After a 27-year partnership, Nike and legendary golfer Tiger Woods have parted ways.

With less than two weeks left in the year, sneakerheads already know what Air Jordans they’ll be copping next year. Nike did a SNKRS Live broadcast to preview all the heat that’s dropping in 2024. In total, there are 21 retro Jordans on the release calendar, and the hype behind the Jordan 1s continues. Among […]

Nike isn’t just suing its giant competitors like New Balance and Skechers, but now it’s setting its sights on a YouTuber. The Swoosh filed a trademark lawsuit against influencer Eben “Cedaz” Fox in a Florida federal court last week, alleging that he’s using his large online following –including over 50,000 subscribers on YouTube– to advertise […]

After nearly three decades as one of Nike‘s brightest endorsers, Tiger Woods may be calling it quits with the Swoosh. The rumor was first heard on the No Laying Up golf podcast, which stated that the PNC Golf Championship –which takes place from Dec. 14-17 at the Ritz-Carlton Golf Club– could be the last time Woods […]

Drake’s passing his sneakerhead ways to his son Adonis. The father and son duo recently starred in a Nike Sportswear ad to promote NOCTA’s “Love You Forever” Nike Air Force 1 restock. It features a Polaroid image of Drake donning a camo-printed sweatsuit suit while sitting on the floor with his hair half braided. On his […]

Nike‘s beefing with two of its biggest competitors over one of its newest and most pioneering technologies. The Swoosh is suing New Balance and Skechers over its FlyKnit material, alleging the two brands copycated the knitted uppers. The sportswear giant filed in US District courts in both California and Massachusetts over the unauthorized use of […]

Two of Nike’s biggest hypemen are coming together to ensure you look as clean as possible at your next pickup basketball game. Ahead of the Nov. 8 release of Drake‘s NOCTA Basketball collection, he tapped his friend Kevin Durant to rock a few pieces and front the campaign. The athleisure vibes are hitting harder than […]