With the coronavirus destroying families with death or loss of jobs, Supreme decided to launch an exclusive t-shirt on April 24 with a refreshing twist to benefit those in need.
“Supreme will release a Benefit Box Logo tee to support youth and families facing homelessness during the COVID-19 pandemic. The Box Logo Tee features original artwork by Takashi Murakami. 100% of proceeds will go to HELP USA,” stated the brand last month when the $60 shirt was announced.
It’s no surprise that the tee sold out, but even better is that it raised $1,052,040, and all of it went to charity. HELP USA took to Instagram to thank the skateboard brand for the help.
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HELP USA is deeply grateful to @supremenewyork for donating $1,052,040 in sales of their relief T-shirt to HELP USA's #COVID-19 Emergency efforts and services for homeless families and individuals. This incredible gift comes in a time of our clients' greatest need and supports our work nationally to provide the most vulnerable with a safe place to call home, food, and essential services during this crisis and beyond. #HELPHeroes #HELPisHere #dogoodfeelgood
HELP USA‘s purpose is to make sure that everyone in need has a home and even provide shelter to those who need it immediately along with their families and others in their communities.
The t-shirt stays true to Supreme’s vibe. Placed in the middle of the white tee is a classic Box Logo with Murakami’s 12-petaled flower with a smiling face in the middle– which is said to represent joy and innocence– serving as a backdrop. On the back of the shirt is a small flower logo and under it reads “COVID-19, 2020, Relief Fund.”
Please don’t forget that it’s not always about the products you can cop, but how you can help others. You can still donate to HELP USA here.