To officially debut The Ten, the collaborative project curated and created by OFF-WHITE designer Virgil Abloh, NIKE held a special boutique installation on Wall Street in New York City titled, “Nike OFF CAMPUS.”
Described as a “celebration of the rich history and heritage of the ten iconic silhouettes that Abloh has re-designed as a part of his collection,” Abloh mediated a special panel featuring legendary director Spike Lee, streetwear designer Don C, and image consultant Aleali May to discuss the historical and cultural significance of Michael Jordan and the classic Air Jordan 1 sneaker. From their own individual connection to the Jordan Brand, to where they see the brand going in the future, there were many gems dropped amongst the panel. “When it comes to pitching ideas, don’t get discouraged when a company says ‘Nah, we’re good on that.’ That doesn’t mean your idea isn’t awesome,” said Don C. “When the synergy collides, it’s gonna happen, and it’s gonna be organic.”
Take a look at the full discussion above.