As Jayson Tatum’s star continues to grow in the NBA, the rightful next step for him is to get fly.  After signing with Jordan Brand in the summer of 2019, the Boston Celtic officially has his own Jordan Brand sneaker dubbed the Tatum 1.   Jordan Brand’s currently designing footwear for the next generation of NBA talent, […]

The rapper turned TV and film star was well known during his 'Fresh Prince' years for having the "freshest" kicks of the time. He says that he had no idea that his personal desire for the best sneakers available would turn out to be so impactful.

Zion Williamson has a new shoe, the Jordan Zion 2, and it looks like he's been in the gym getting ready to come back strong for the 2022-2023 NBA season.