The Mavericks' all-star's latest kick takes a page out of Michael Jordan's books when it comes to his signature kicks, being that it pays homage to Doncic's love for sports cars, which is evident in the "Midnight Racer" and "Photo Finish" colorways.

Mikaylah Williams becomes the second college player to earn a NIL deal from Jordan Brand, joining UCLA guard Kiki Rice.

Few things hurt sneakerheads more than when they realize they got played. An Australian man recently felt that pain when he got tricked by a teenager who sold him a pair of the grail status Dior x Air Jordan 1 alongside other popular Jordan 1 colorways, including “Bred,” “Chicago” and “Royal.” For the small collection of Jordan […]

With less than two weeks left in the year, sneakerheads already know what Air Jordans they’ll be copping next year. Nike did a SNKRS Live broadcast to preview all the heat that’s dropping in 2024. In total, there are 21 retro Jordans on the release calendar, and the hype behind the Jordan 1s continues. Among […]

For sneakerheads, the one welcomed thought that comes with the temperatures dipping, is Jordan Brand’s Holiday collection. Right on time, Jordan has officially announced everything we can look forward to copping over the next few months, as grainy photos have flooded social media recently. One of the most looked forward to yearly releases is a […]

Jordan Brand continues to recruit greatness with the addition of Aaron Judge as a featured athlete.

As Jayson Tatum’s star continues to grow in the NBA, the rightful next step for him is to get fly.  After signing with Jordan Brand in the summer of 2019, the Boston Celtic officially has his own Jordan Brand sneaker dubbed the Tatum 1.   Jordan Brand’s currently designing footwear for the next generation of NBA talent, […]

The rapper turned TV and film star was well known during his 'Fresh Prince' years for having the "freshest" kicks of the time. He says that he had no idea that his personal desire for the best sneakers available would turn out to be so impactful.