Thunder Westbrook in NBA game against Raptors

Source: Andrew Francis Wallace / Getty

Russell Westbrook is sticking with the Jumpman for a long time.

The reigning NBA MVP inked a 10-year extension with Jordan Brand, and according to league sources, it’s said to be the most lucrative total endorsement deal for a Jordan athlete to date. Westbrook first joined the Jordan Brand family in 2013 via a five-year deal, and has been the front man for every annual Air Jordan model since then.

He’s made a name for himself, set a new record for triple-doubles, and become the face of the rising Oklahoma City Thunder franchise. Jordan Brand released Westbrook’s first signature shoe, the lifestyle off-court Jordan Westbrook 0, in 2015. The model was succeeded by the Jordan Westbrook 0.2 in late 2016. Both fit Westbrook’s eclectic, well-dressed vibes.

Expect to see Westbrook ball in the Air Jordan 32 come October when the NBA season finally tips off.