Releasing some of the hottest sneakers and most sought after collaborations in 2017, adidas Originals is changing the game when it comes to influencer partnerships. Recently, the athletic brand released its “Calling all Creators” film— the latest installment of the brand’s ongoing “Here to Create” campaign, aiming to shed light on the young innovators and their unique ideation processes.
Gathering 25 of the world’s top influencers from various walks of life, the film unveils the similarities between athletes, musicians, fashion mavens, artists and designers, celebrating the role they play in moving culture forward. Featured names include Pharrell Williams, Von Miller, Karlie Kloss, James Harden, Alexander Wang, Garbine Muguruza, Aaron Rodgers, Carlos Correa, Pusha T and more.
Check out the film below.
In addition to uniting a dynamic cast, the film celebrates some of adidas’ most coveted and cutting-edge kicks. Featured styles include the brand’s most celebrated performance sneaker— the futurecraft 4D, the limited-edition Parley release, the laceless UltraBOOST and Pusha T’s EQT sneakers among others.
Dope kicks and some of our favorite celebs? We’re definitely here for it.