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After giving fans a sneak peek at his forthcoming Air Jordan collab during that controversial Super Bowl halftime performance, Justin Timberlake has officially kicked off his Man of the Woods pop-up shop during NYFW. The unveiling took place last night, amidst a room full of fashion insiders.

Adding another notch to his belt, the singer-songwriter-actor-producer—and now, designer— partnered with Bravado, Universal Music Group’s merch and brand management company to create 16 collaborations for each track on the album.

JT shut down the streets of Soho as fans spilled out onto the sidewalks of Wooster Street for a glimpse at the megastar— and a closer look at those epic Jordans. Other notable collaborators for each of the tracks include HERON PRESTON, Levi’s and Warby Parker among others.

The entire limited-edition drop will be available exclusively at the Bravado x Justin Timberlake Man Of The Woods temporary store throughout the weekend. See the full address and store hours below.

Bravado x Justin Timberlake Man Of The Woods Pop-Up Experience

138 Wooster Street, NY, NY

Friday 11-7PM ET

Saturday 11-7PM ET

Sunday 12-6PM ET