As if dishing out L’s during his legendary career wasn’t enough, Michael Jordan continues to shatter dreams in his post-NBA days via Jordan Brand.
This time around, Jumpman is dropping some ultra-exclusive Air Jordan III’s in South Korea to commemorate the 30-year anniversary of the city’s hosting of the summer games and the moment Jordan won the ’88 Slam Dunk Contest.
Aside from sporting the classic “Nike Air” logo on the heel, the sneaker’s other standout features include the Korean Taeguki flag on the right tongue, Seoul in Korean embroidered on the inner left tongue, and the ’88 Olympics motto of “Harmony and Peace” on the inner right tongue. The kicks were created by Tinker Hatfield and Dan Sunwoo in Nike’s Innovation Kitchen.
“I grew up a sneakerhead in Seoul and I wanted to create a shoe that pays homage to the creative energy of the city. Now is the perfect time, building on the momentum of the winter games and the love Korean consumers have for Jordan Brand,” says Sunwoo.
The Air Jordan 3 “Seoul” is launching March 10 on nike.co.kr and at the Jordan Hongdae store. Sorry, U.S. sneakerheads.
