No, this has nothing to do with politics, but with his forthcoming app, Pusha T is allowing you—a music aficionado—to gain access to the music industry. It’s called heir, and according to VIBE, Push recently teamed up with Silicon Valley entrepreneur Summer Watson to create it.
Here’s how it works:
“You’re a hip-hop fan. You know what you like. You have an ear for what other heads will like (or hate),” the heir site says. “On heir, vote on songs — is it 🔥 … or ☠ dead on arrival — with real stakes. Top voters and artists are rewarded handsomely — not just with clout, but with real rewards.”
And you, as a tastemaker, can earn cash and rewards for helping surface the best new hip-hop tracks, too. “It’s like having stock at a record label,” as VIBE describes. You can sign up for early access here.
Push isn’t the first celeb to roll out an app. Here are some other star-made apps to check out:
Jesse Williams – BLeBRiTY
“Trivia games just got Blacker!”
Nicki Minaj – The Empire
“Join the Queen of Rap in a dramatic adventure as you rise from humble beginnings to become the next legend of hip-hop!”
Shaquille O’Neal – ShaqDown 2
“Shaq returns in ShaqDown 2. Time to get your hands dirty.”
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@shawstrength "I want to announce that I have teamed up with Shaquille O'neal to be a character in Shaq Down 2! It is a video game app that will be available soon! Stay tuned for more details!! @shaqdown #shaqdown2 #shawstrength #strongman #worldsstrongestman #nextlevel #mhpstrong
Snoop Dog – Snoopify
“Decorate your photos with never-before-seen graphics and artwork from Snoop Dogg, Snoop Lion, 7 Days of Funk, and much more.”