Fashion’s obsession with the ’90s continues as a new generation embraces baggy sweats, fanny packs, throwback tees and retro kicks. Heritage brands like Tommy Hilfiger, FILA, Lacoste and Champion have capitalized on this trend, pumping out nostalgic archive pieces that appeal to millennials. Newcomers like Kappa and Bodega are also enjoying cult status thanks to their signature logos splatted across hoodies and track pants.
From a new Wu-Tang-inspired drop to a lineup of Reebok classics, check out the latest crop of 90s-inspired gear to hit stores below.
1. UNION X AIR JORDAN
“The Jordan stuff I wear now is like if I go to a vintage market and I find some really old stuff that’s kind of weathered,” says Chris Gibbs, owner of cult retailer Union Los Angeles. The streetwear vet teamed up with Jordan Brand on a 90s-style footwear and apparel capsule featuring reworked Air Jordan Is and a lineup of tees and sweats washed and distressed to perfectly match the era. The Union x Air Jordan capsule releases November 17 at select retailers. The White, Black, Varsity Red, Grey AJI will be available at SNKRS and the White, Storm Blue, Black, Varsity Red AJI will be available at Union. Take a closer look below.
2. OFF SAFETY X WU-TANG
On the heels of RZA’s announcement of an Ol’ Dirty Bastard biopic and Wu-Tang Clan television series in the works, Urban Outfitters has dropped a lineup of tees celebrating the hip-hop icons. Available for $44 exclusively at Urban Outfitters, the collection was designed in partnership with touring photo show Off Safety. Each style features photos of Wu-Tang Clan members including RZA, ODB, Ghostface, GZA, and Masta Killah. Take a closer look below.
3. REEBOK AZTREK 90S: RE-RUN
To celebrate the re-release of its iconic Aztrek sneaker, Reebok dropped a hilarious short film featuring OG brand partner Shaquille O’Neal and Jay Versace, a social media influencer known for his love of 90s style. While touring Shaq’s closet, Jay interviews the basketball legend about the looks he rocked throughout the decade. The final installment in a multimedia campaign featuring six 90s-raised tastemakers, the sneaker drop is accompanied by a selection of vintage clothing reminiscent of the era, available at reebok.com. Take a closer look below.
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