By Marielle Bobo, Executive Director, Style & Special Projects
A publishing industry veteran with over 17 years of fashion and beauty media experience, Marielle Bobo is the Executive Director of Style & Special Projects for Interactive One. Widely known as a masterful creative director, Bobo joins iOne from EBONY Magazine, where, as Fashion & Beauty Director, she oversaw fashion and beauty coverage, including creative direction and styling for celebrity cover shoots and trend features.
Bobo began her impressive career as an agent at Wilhelmina Models. She soon transitioned to Allure magazine as a market editor covering accessories and fashion. Later, Bobo joined the style department at Hearst Magazine’s CosmoGirl and would go on to lend her expertise to Essence, Women’s Wear Daily (WWD), Vanity Fair, Glamour and Harper’s Bazaar.
Marielle has appeared on various television outlets including ABC’s Good Morning America, NBC’s The Today Show and CBS’ Entertainment Tonight. In 2015, she was invited to the White House among an esteemed group of fashion luminaries to participate in Michelle Obama’s Reach Higher Fashion Education Workshop. Later that year, she was named one of Hello Beautiful’s 30 Most Powerful Black Women in Fashion.
His second Jordan Brand performance sneaker, Russell Westbrook’s forthcoming Why Not Zer0.2, is a multicolored mashup of different performance materials. The name is a nod to the athlete’s mantra of doing you regardless of what people think and being confident in who you are— something he often refers to as “owning the chaos.”
“Every colorway has a meaning behind it that is special to me.”
Each shade references a uniform that helped define his career. “Every colorway has a meaning behind it that is special to me,” says Westbrook. “With the Why Not Zer0.2, I wanted to take that storytelling to the next level with an exposed tag that helps illustrate the meaning behind the colors used.”
The design features a family crest and black block on the outsole honoring late best friend, Khelcey Barrs III–a design detail born out of Westbrook’s tradition of writing ‘KBIII’ on his game shoes as a nod to his pal. The Why Not Zer0.2 drops in mens sizes on January 10 and in all sizes later this month. Learn more about the kicks at airjordan.com.